[Report Price]: 4,800 USD

Introduction:

The wine industry in China has recently begun to develop into a significant market. Twenty years ago Chinese consumers tended to drink beer and grain spirits, but in 1987 the Chinese Government began to focus on reducing alcohol related illnesses and encouraged consumers to drink less grain-based spirits, and more beer and grape wine.

Indeed, wine is now becoming a fashionable drink for the wealthy younger generations of urban Chinese, and the favoured drink of China's elites.

With the improvement of China average per capita income, especially the development of middle class, wine consumption in China appears the trend of rapid growing. As domestic consumers know more about imported wine, wine franchised shop, chain wine shop and new emerging sale channels rise sharply, shaking the old patterns led by stores and supermarkets, public houses and other traditional channels.

In recent years, imported wines appear unexpected expansion in China. China huge market potential will attract more and more imported wines distributors. However, there's no imported wine taking root in China, besides Lafite, Castel and a few brands. Generally, China consumers don't know much about imported wine. Because there's still no imported wine taking the dominant market position as a leading brand, which makes the future imported wine industry will presents the situation that each wine brand can take a place in the market.

As the quick development of China wine market, in recent years, China wine industry will confront the period both of challenges and opportunities with great developing potential.

2012 China Wine Market Analysis and Forecast Report is an interpretation and forecasting of China wine market, designed to help the clients who have already get into or be about to get into China market to grasp current market situation of wine. Help them to make the right investment and management decisions.

The authoritative data of the China wine market report is from the database of National Bureau of statistics, State Information Center, industry associations, General Administration of customs, Ministry of Commerce and other authoritative professional research institutions, combined with a large amount of our survey data. The report is a must for clients who are interested in China wine market.

[Report Contents]

Chapter 1 Overview of China Wine Market and Wine Grape
Section 1 Related concepts of wine in China
1. Brief introduction
2. Classification of wine
3. Development of wine in China
4. Categories and brewing process
5. Overview of wine production technology
Section 2 Wine Grape
1. Introduction of wine grape varieties
2. Global main planting areas of wine grape
3. Distribution and quality of China wine grape
4. Wine grape varieties in China
5. Major wine grape production areas in China

Chapter 2 Development Environment Analysis of China Wine Market
Section 1 2010-2012 China economic environment analysis
1. Macro economic
2. Industry status
3. Fixed assets investment
Section 2 2010-2012 Policy environment analysis
1. Analysis of policy impact to China wine market
2. Analysis of relevant industry standard
Section 3 2010-2016 Industry social environment analysis of China wine development

Chapter 3 2010-2012 China wine market analysis
Section 1 2010-2012 Operation status analysis of China wine market
1. Production status analysis
2. Market demand analysis
3. Market price analysis
4. Market capacity/scale analysis of China wine
5. Consumers analysis of China wine market
6. Brands analysis of China wine market
Section 2 High end market
1. Development of domestic high end wine
2. Financial crisis and economic slowdown impact on high end wine market
3. Market competition between China and abroad
4. Business model innovation of China high end wine
Section 3 2010-2012 Market development status analysis of China wine industry
1. Current situation of domestic wine industry
2. Influence factors of China wine industry
3. Problems of domestic wine industry's
Section 4 2010-2012 Development countermeasures analysis of China wine market

Chapter 4 2008-2012 Monitoring analysis of import and export data of wine in China
Section 1 2008-2012 China import data analysis
Section 2 China imported wine should accelerate indigenization
Section 3 2008-2012 China export data analysis
Section 4 2008-2012 Average unit price analysis of import and export of wine in China
Section 5 2008-2012 Analysis of China wine foreign trade countries and regions

Chapter 5 Regional market analysis of wine in China
Section 1 North China market
1. Regional production status
2. Demand condition
3. Landscapes of regional competition
Section 2 Mid-south market
1. Regional production status
2. Demand condition
3. Landscapes of regional competition
Section 3 East China market
1. Regional production status
2. Demand condition
3. Landscapes of regional competition
Section 4 The Northeast market
1. Regional production status
2. Demand condition
3. Landscapes of regional competition
Section 5 Southwest market
1. Regional production status
2. Demand condition
3. Landscapes of regional competition

Chapter 6 2010-2012 Competition pattern analysis of China wine market
Section 1 2010-2012 Competition situation analysis of China wine industry
1. Market competition degree analysis
2. Product price competition analysis of wine
3. Technology competition analysis of wine industry
4. Brand competition analysis of wine industry
Section 2 Competition advantage and disadvantage analysis of wine
Section 3 2010-2012 Industry concentration analysis of China wine industry
1. Market concentration analysis
2. Regional concentration
Section 4 2010-2012 Enterprises' competitive strategy analysis

Chapter 7 2010-2012 Key manufacturers and market players of China wine industry
Section 1 Yantai Changyu Pioneer Wine Company Limited
1. Company's profile
2. Product composition
3. Production and sale statistics
4. Recent development planning
5. Products regional structure
Section 2 Citic Guoan Vine Co., Ltd.
1. Company's profile
2. Product composition
3. Production and sale statistics
4. Recent development planning
5. Products regional structure
Section 3 Tonhwa Winery Ltd.
1. Company's profile
2. Product composition
3. Production and sale statistics
4. Recent development planning
5. Regional structure of products
Section 4 COFCO Huaxia Great Wall Wine Co., Ltd.
1. Company's profile
2. Product composition
3. Production and sale statistics
4. Recent development planning
5. Products regional structure
Section 5 Sino-French Joint-Venture Dynasty Winery Ltd.
1. Company's profile
2. Product composition
3. Production and sale statistics
4. Recent development planning
5. Products regional structure

…

Chapter 8 2010-2012 Industry chain analysis of China wine industry
Section 1 Upstream industry analysis
1. Upstream industry development status
2. Upstream industry development trends
3. Upstream influences on wine industry
Section 2 Downstream industry analysis
1. Downstream industry development status
2. Downstream industry development trends
3. Downstream influences on wine industry

Chapter 9 2012-2016 China wine market development trend analysis
Section 1 2012-2016 China wine development trend analysis
1. Analysis of production technology development
2. Industry prospect analysis of wine industry
Section 2 2012-2016 Forecast analysis of China wine market
1. Forecast analysis of market supply of wine
2. Forecast analysis of market demand of wine
3. Prediction of import and export of wine
Section 3 2012-2016 Profit forecast analysis of China wine market

Chapter 10 2012-2016 Investment opportunities and risk analysis of China wine industry
Section 1 2012-2016 Investment environment analysis of China wine market
Section 2 2012-2016 Investment opportunities analysis of China wine market
1. Regional investment analysis
2. Investment potential analysis
Section 3 2012-2016 Investment risk analysis of China wine market
1. Market operation risk
2. Technical risk
3. Policy risk
4. Enter and exit risk

Charts:

Chart Classification of wine
Chart China quality index of wine
Chart Application field distribution of China wine
Chart Mainstream production process of China wine
Chart 2008-2011 China GDP growth statistics
Chart 2008-2011 Income growth statistics of chinese dwellers
Chart 2008-2011 Consumption statistics of China residents
Chart 2008-2011 China investment statistics of fixed assets
Chart 2007-2011 Review of related policies of wine
Chart Related industry standards of China wine products
Chart 2007-2012 Production and sales statistics of wine
Chart 2007-2012 China wine market size / scale statistics
Chart 2007-2012 China import quantity statistics of wine
Chart 2007-2012 China import amount statistics of wine
Chart 2007-2012 China export quantity statistics of wine
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